What makes a good website?
In this article you will see our list of typical practices that will give your website the edge over your competitors and allow you to success online.
Clear branding and messaging:
A good website should clearly communicate the brand identity and value proposition of the business. Visitors should know what the business offers and why they should choose it over competitors.
User-friendly design:
The website should have a clean and organised layout that is easy to navigate. Visitors should be able to find the information they are looking for quickly and effortlessly.
Mobile responsiveness:
With more and more people accessing websites on mobile devices, it is essential for a website to be optimised for mobile viewing. A responsive design ensures that the website looks and functions well on all devices.
Strong call-to-action buttons:
Effective call-to-action buttons prompt visitors to take the desired action, whether it be making a purchase, signing up for a newsletter, or contacting the business.
High-quality content:
The website should have well-written, relevant, and valuable content that provides information to visitors and positions the business as an expert in its field.
SEO optimisation:
To attract organic traffic, the website should be optimised for search engines. This includes using relevant keywords, meta tags, and creating high-quality backlinks.
Lead generation forms:
Including lead capture forms on the website allows visitors to provide their contact information in exchange for valuable content such as an ebook, webinar, or newsletter subscription.
Social proof:
Testimonials, case studies, and reviews from satisfied customers help build credibility and trust with visitors. Including social proof on the website can increase conversions and generate leads.
Analytics tracking:
Monitoring website performance through analytics tools allows businesses to understand user behaviour, track conversions, and make data-driven decisions to improve the website’s effectiveness in generating leads.
Fast loading times:
A slow website can drive visitors away before they even have a chance to engage with the content. Fast loading times are essential for keeping visitors on the website and increasing the chances of converting them into leads.