Brand identity style guide

LEARN HOW WE BUILD A BRAND AND DELIVER VITAL INFORMATION TO THE CLINET ON HAND OVER

This brand style guide establishes rules for the visual presentation of the brand, including colours, typography, and elements used. This guide ensures consistency in brand representation across all channels and materials, helping to maintain brand recognition and create a strong brand image. It is used as a reference for both internal and external parties to ensure accurate and consistent brand portrayal in all communications.

The final design

I worked closely with the customer going back and forth doing multiple tweaks and revisions in order to get the best possible result. The goal was to create a minimal design with no gimmicks, focusing on digital tech with a modern clean design that can be used across all media outlets.

SAIGO Logo Design (Final)
Font used on logo design

Colour Palette

Having a well-thought-out logo colour palette is essential for creating a cohesive and visually appealing brand identity. The colours chosen should reflect the brand’s personality and evoke the desired emotions or associations with the target audience. Consistency in using the logo colour palette across various brand assets helps in establishing brand recognition and building a strong brand presence.

Logo Colour Palette
Logo Design on dark BG

Icon Draft

Consistency is the key when drafting out logo designs ensuring all spacing and sizing are the same throughout the design.

Icon Draft
Saigo Logo Blue

Tweaks & Revisions

Here you can see the design process and progress which leads to the final design.

Tweaks & Revisions

Another happy customer

After all the hard work, the crucial part of the whole process is that the customer is 110% happy.

Let’s Work Together

TELL ME MORE ABOUT YOUR PROJECT

If you get stuck or would rather a chat please don’t hesitate to contact me on 07507784267

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