Is your website performing?

OPTIMISE YOUR WEBSITE BY FOLLOWING THESE SIMPLE STEPS

I often get asked ‘what is the difference between paying £200 for a cheap website and paying a premium’.

Good quality website design plays a crucial role in the success of any online business. A well-designed website not only attracts more visitors but also keeps them engaged and interested in the content and products or services being offered. That is the difference when paying a premium

Read below 10 website optimisation tips you should follow to succeed online

Clear branding and messaging

A good website should clearly communicate the brand identity and value proposition of the business. Visitors should know what the business offers and why they should choose it over competitors.

User-friendly design

The website should have a clean and organised layout that is easy to navigate. Visitors should be able to find the information they are looking for quickly and effortlessly.

Mobile Responsiveness

YOUR WEBSITE SHOULD WORK ON ALL SMART DEVICES

With more and more people accessing websites on mobile devices, it is essential for a website to be optimised for mobile viewing. A responsive design ensures that the website looks and functions well on all devices.

Strong call-to-action buttons

Effective call-to-action buttons prompt visitors to take the desired action, whether it be making a purchase, signing up for a newsletter, or contacting the business.

High-quality content

The website should have well-written, relevant, and valuable content that provides information to visitors and positions the business as an expert in its field.

SEO optimisation

To attract organic traffic, the website should be optimised for search engines. This includes using relevant keywords, meta tags, and creating high-quality backlinks.

Lead generation forms

Including lead capture forms on the website allows visitors to provide their contact information in exchange for valuable content such as an ebook, webinar, or newsletter subscription.

Social proof

Testimonials, case studies, and reviews from satisfied customers help build credibility and trust with visitors. Including social proof on the website can increase conversions and generate leads.

Analytics tracking

Monitoring website performance through analytics tools allows businesses to understand user behaviour, track conversions, and make data-driven decisions to improve the website’s effectiveness in generating leads.

Fast loading times

A slow website can drive visitors away before they even have a chance to engage with the content. Fast loading times are essential for keeping visitors on the website and increasing the chances of converting them into leads.

Let’s Work Together

TELL ME MORE ABOUT YOUR PROJECT

If you get stuck or would rather a chat please don’t hesitate to contact me on 07507784267

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