Web Design Principles – We often get asked the question “What makes a website more effective” or “What helps increase sales”… Well, there are many reasons that can affect the performance of your website but without waffling on too much we have narrowed it down to 6 simple rules that is the foundations to a good solid website.


People on the web are demanding information more quickly than ever, so it is important to communicate in the best way possible without waffling on. Make your information easy to read and so that is digests. Some effective tactics you have to be aware of are as follows: Organise your headlines and sub headlines, using bullet points instead of long windy sentences and avoid trying to shove other products or services down a customer’s throat whilst they’re reading about another. It’s annoying

2) COLOURS SCHEMEScolour tool


A well thought out colour scheme is quite possibly one of the most important things in our eyes. Complementary colours create balance and harmony. Using contrasting colours will make reading easier on the eye and won’t distract the end user. Vibrant colours create emotion and should be used sparingly on little elements throughout the site such as: buttons and subtle icons and links. Last up, white space/ negative space is very effective at giving your website a simplicity and uncluttered feel

3) HIGH RESOLUTION IMAGERY (But compressed for site speed)

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You’ve heard it time again “A picture can say a thousand words”. That in mind, choosing the right images for your website is key to connecting with your target market. If you don’t have high quality professional photos for your products or services, consider purchasing royalty free photos from the likes of iStock Photos to boost the look and feel of your website. But ideally I would recommend getting professional photos taking, just pop to your local college or university and ask if any students would like a project.


Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.


Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behavior and display information in order of importance (left to right, and top to bottom).

6) MOBILE / TABLET FRIENDLYWebsite Preview - Next Step Property

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).