Ever wondered why your competitor ranks higher than you in Google despite you listing the same product or service and the fact you have been trading longer?

It’s called website optimisation or search engine optimisation (SEO). You’ll have seen the word before but understanding the powers of SEO is a complete different ball game. We want to help you understand it and hopefully use this information to gain more business and increase revenue.


Rule 1 – Meta Tags

Meta Tags are the fields which search engines read in order to rank your business online and understand the relevance of your content to an online search. These tags cover; Page Title, Page Description, Page Content, Keywords and Focused Keyword along with other tags for social sites but let’s just focus on the basics for this tutorial.

Rule 2 -Analyzer

Once you have all your metatags ready, it’s now important to understand how the search engines are reading your web pages. There’s many tools online that show you an analysis of your website however, we have added this quick tool below for you to check your website optimization.

Meta Tag Analyzer

Check your meta tags!
example: URLSpider RobotsGoogleBotYahoo! SlurpMSNBot(optional)
User Agent * (optional)
Please enter the access code as displayed above.

Rule 3 – Focus keyword

For each page or product you need to know your “focused keyword” before you start optimizing your web page. For example; If i was selling various Levis Jeans on my website and this particular Levis Jean was “Levis Twisted Jeans” then my focus keyword would be “Levis Twisted Jeans”.

Rule 4 – Analysis / Snippet Editor

So you have all the information to start start the optimisation of your web page or product, it’s now time to be able to edit the meta tags. These checks should run in real time and you’ll receive feedback while writing. The content analysis helps you to make your text easy to read, while the SEO analysis checks whether your text is SEO-friendly.

[ut_title_divider] Here is our integrated tool [/ut_title_divider]
SEO metatag example

Rule 5 – Unique Copy / Content

All these things above are completely pointless if you copy content from any other website. All search engines will crawl every website online and search for duplicated content. To maximize revenue online you must write your own content, even if you get sent the product information from the brand you must still tweak the descriptions and titles to set you apart from other competitors.

Let us help you

Subluma offer various SEO solutions that cover the optimisation of titles and meta descriptions for all types of pages on your website, product pages and blog posts.

We use sophisticated tools to completely analyze the content on your website / products using the snippet editor functionality (eg. above) to see what it would look like on Google and social media such as facebook, Twitter and linkedin for example.

As you can see, the software tests the important areas of your content and implements the focus keyword, so we can truly optimize your website and pages together with our expertise and years of online experience to help you grow your business and make more money online. We are confident you’ll see results.

Facebook OpenGraph Tags


Facebook’s OpenGraph is used by quite a few different social networks and search engines outside of Facebook itself, but obviously the main reason for working on these tags, are for Facebook itself, the biggest social network on the planet. Facebook’s OpenGraph support is continuously evolving but the basics are simple: in a few pieces of metadata you declare:

  • What type of content is this?
  • What’s the locale?
  • What’s the canonical URL of the page?
  • What’s the name of the site and the title of the page?
  • What’s the page about?
  • Which image / images should be shown next to the post on Facebook?

Most of the values above are filled out by the software by default based on your post’s data. It uses the information from the website which we have already optimised ready including; site’s name, your SEO title, the canonical, the meta description value etc to fill most of the required OpenGraph tags.


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